Luxury Home Marketing

Luxury Home Marketing

Why good photographs are sooo important 4is impossible for a seller to be objective about his own home. The main drawback is that he knows everyinch of that home and all of the aspects that make it fun or special. Listing agents often get drawn into this,too. Why? Because when we go on the listing appointment, we physically walk through and literally “see” thehouse. But buyers have never seen the seller’s house, nor the countless others that are simultaneously on themarket. Buyers formulate opinions about which ones to go see based on the photographs you use in your marketing—newspaperads, flyers, website, etc. If those photos are just average, the consumer will likely never come seeyour listing. Moral: Your seller may have the nicest house in town, but if the right buyer never comes to see it nosale will take place. The sole reason you do any marketing is to make one home stand out from others, and photographs that accuratelydemonstrate the home increase the chances of attracting the right buyer. Selling a house is not a real estate function...it is a marketing function, and pretty photographs sell more houses.Think about the marketing used for professional products you are exposed to. Have you ever seen a bad photograph(taken with a point-and-shoot-camera) in an ad for a BMW? Of course not. Ever seen a badly composed shotin a cosmetics ad? Never. Good photographs are worth the effort.


article taken from CLHMS.com


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Phone: 209-481-7748
Dated: September 1st 2016
Views: 1,345
About James: JAMES JJ GODI My focus and goal in real estate is to treat every person involved with Integrity a...

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